|
|
Social Loyalty - Point of View
hot!
|
|
Brands can no longer settle for the legacy model which offers a “bribe” in exchange for a transaction. Loyalty models have operated “behind” the transaction for the past 25 years (rewarding consumer behavior post purchase), and social networks and location based services are opening the door to change the game. Referral, recommendation and word-of-mouth marketing are each core to human behavior, and should become part of the equation for brands wishing to get “ahead” of the transaction. |
|
|
|
|
Communicating with Frequent Flyers in the Digital Channel
hot!
|
|
This study of digital communications in airline rewards programs is part of a more comprehensive study underway by the company reviewing use of the email channel across key industry segments which routinely employ reward and recognition programs to retain and grow relationships with their customer base. Results of the study for the hospitality, retail, and online business segments will be released during Q1 2008. |
|
|
|
|
Social Shopping & the Customer Experience A White Paper from LoyaltyTruth.com
hot!
|
|
Social. It’s an endearing word that invites the user to fill in the blank afterwards with their term of choice. And the terms used for the suffix are all made more attractive through their affiliation with “Social”. |
|
|
|
|
State of the Loyalty Marketing Industry - Loyalty 360
hot!
|
|
Bill Hanifin writes about the State
of the Industry for Loyalty 360, an industry organization providing unbiased, market driven, "voice of the customer” focused
clearinghouse and think-tank for all loyalty, incentive/reward, and
engagement marketing opportunities, insights, and responses.
"State of the Industry”, is a new blog feature on the Loyalty 360 website designed to enable a dialogue between seasoned
industry leaders in the loyalty
marketing space.
|
|
|
|
|
Communicating with Frequent Flyers in the Digital Channel
hot!
|
|
Hanifin Loyalty LLC has released the results of a research study analyzing how airlines are using email to communicate with members of their Frequent Flyer programs. Message content, frequency, and timing are measured in the study and conclusions compare and contrast use of email by trunk carriers and the newer discount air carriers in the U.S.
This is the first phase of research on this subject by Hanifin Loyalty and a report covering longer duration of study and additional vertical markets is forthcoming in 2009.
|
|
