Bill Hanifin writes about the State of the Industry for Loyalty 360, an industry organization providing unbiased, market driven, "voice of the customer” focused clearinghouse and think-tank for all loyalty, incentive/reward, and engagement marketing opportunities, insights, and responses.

"State of the Industry”, is a new blog feature on the Loyalty 360 website designed to enable a dialogue between seasoned industry leaders in the loyalty marketing space.

Hanifin Loyalty LLC has released the results of a research study analyzing how airlines are using email to communicate with members of their Frequent Flyer programs. Message content, frequency, and timing are measured in the study and conclusions compare and contrast use of email by trunk carriers and the newer discount air carriers in the U.S.

This is the first phase of research on this subject by Hanifin Loyalty and a report covering longer duration of study and additional vertical markets is forthcoming in 2009.