Consumer 2.0, the digitally connected consumer group that includes the Millennial generation, is estimated to be 150 Million in the U.S. As spending power of the Millennials themselves comes into maturity, all brands need to recognize the importance of meeting Consumer 2.0 “where they are”. They’re mobile, networked, and constantly communicating with each other.
These consumers are having brand conversations outside of traditional channels. In many cases, your advertising efforts go unrewarded as consumers prefer to mine their social graph, seeking recommendations from friends and others to make purchase decisions.
To serve the evolving purchase behaviors of today’s consumer, Hanifin Loyalty recognizes that loyalty strategy must be created at the enterprise level and on a holistic basis. Customer engagement is the predecessor of brand loyalty and we work to engage your customers across a lifecycle of activity, building value for your business along the way.
In practice, this means more than just communicating standard messages in digital channels. We have evolved our Customer Loyalty Mosaic planning methodology to help your organization “get ahead of the transaction” by tracking brand mentions, consolidating conversations, and creating influence with sincerity and transparency. Hanifin Loyalty creates data-driven strategies that will either complement existing loyalty models or stand alone in the digital world to drive value.
Our knowledge of game based behavior models, location based marketing, referral models, and payment systems positions us uniquely to build the bridges needed to lead the 30 year old loyalty marketing industry into a new digital age.