Program Operation & Management
The people who gave birth to the Loyalty Marketing industry in the early 80’s coined the phrase “Technology Enables but Imagination Wins”. Hanifin Loyalty agrees, but is convinced that “It is artful execution that determines if you keep your job!”.
We agree, and for years have contended that “Loyalty programs are easy to launch, but much more difficult to nurture to success”. Our clients have taught us that it is not enough to hand over a strategy document in order to achieve desired results. We must be prepared to stand by our recommendations to help launch, measure, and evolve your Customer Loyalty Strategy to success.
With that in mind, Hanifin Loyalty has creative directors with years of experience in traditional direct marketing as well as web marketing. We provide complete Campaign Production & Management services including the creative and production resources needed to build each component of the brand-building campaigns in order to realize their collective impact for your organization.
We also can do the heavy lifting of web site development and provide Search engine optimization for all sites created. Bridging the gap between direct and loyalty marketing and web development, we have good bench strength to develop copy and create high quality, relevant content to support your social media marketing plans.