Loyalty Program Strategy & Design
Whether you are exploring the possibility of creating a new customer loyalty strategy or have an existing program that needs refreshment, Hanifin Loyalty can help you navigate these increasingly complicated waters.
We encourage your organization to approach the creation of customer strategy from an enterprise level. The programs with highest success rates and above par financial returns are those supported from the executive suite and by stakeholders representing multiple functional areas of the company.
From our view, we seek to engage your customer base across a lifecycle of purchase activity and interactions, building on this holistic view to create value propositions that motivate behavior change to create profitability for your company. In short, we translate thought leadership into practical ROI-driven solutions.
Hanifin Loyalty LLC uses a strategic planning methodology which is market tested and reliable. Our proven Customer Loyalty Mosaic™ methodology covers every step in the Customer Loyalty Strategy value chain from value proposition to enrolment, communications, rewards, measurement plans, and test protocols to ensure that recommended strategy translates into practical and effective execution.
The work plan will include a blend of executive interviews, workshops, and offsite work to arrive at a short list of strategic path options which will be presented together with the high level financial forecast and implications of each option.