Loyalty Marketing Financial Analysis

Loyalty Marketing is highly measurable and financially accountable. For Chief Marketing Officers who want their strategy initiatives to be supported with transparent financial metrics, Loyalty Marketing remains unmatched to deliver results.

Hanifin Loyalty has developed a variety of tools that can help you better understand the financial impact of your customer loyalty strategy. Tested by virtue of client interactions over the past decade, we offer financial projection and budget estimating tools to meet the needs of internal or external investors.

We can help you determine program feasibility, develop a new business case, or simply retool program details to achieve higher profitability.

We understand loyalty marketing economics, have created numerous models and dashboards to measure and manage programs, and can help you manage reward and communications costs as well as the breakage that results from the value of unredeemed point currency.

Loyalty Marketing Technology Evaluations

Working in conjunction with MJA Associates, a UK based loyalty marketing consultancy, Hanifin Loyalty has developed a methodology for evaluating loyalty marketing software platforms. Together, we have evaluated over 40 leading platforms around the world including hosted solutions, license and SaaS (cloud) products.

As a brand sponsoring a loyalty program, we have deep knowledge of the customer loyalty supplier community and can help you draft RFP/RFI documents and to manage more efficiently through a procurement process to find a new platform.

As a supplier, we can work through our scoring and evaluation methodology to identify your standing within the competitive industry and to help you identify gaps which, once closed, will make you more competitive.