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Valuable presentations and research documents from partners & affiliates of Hanifin Loyalty as well as re-prints of published articles are here for your use

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Hanifin Loyalty LLC Corporate Profile
Hanifin Loyalty LLC Corporate Profile hot!

Here is a snapshot of Hanifin Loyalty LLC and its Founder, Bill Hanifin.

One of the most Frequently Asked Questions at the outset of a relationship is "Can you provide a one-pager that tells us about your company?" Here it is!

Please address questions and direct further inquiries to +1-954-531-9277.

 

 
A Remembrance of Things Past - COLLOQUY Volume 17, Issue 2
A Remembrance of Things Past - COLLOQUY Volume 17, Issue 2 hot!

Is the Golden Age over, or will a new day dawn for payment card rewards?

Co-authored by Rick Ferguson, Editorial Director COLLOQUY and Bill Hanifin, Managing Director Hanifin Loyalty LLC, this feature article was published in COLLOQUY Volume 17, Issue 2 in April 2009.

The authors examine the current state of the payment card industry in North America and consumer attitudes towards card based rewards programs. Executives from Citi, First Tennessee Bank, Scotiabank, and U.S. Bank were interviewed for the article.

 
Marketing to Millennials
Marketing to Millennials hot!
How Loyalty Marketers can successfully engage the new generation of consumers - the 80 Million Americans that are grouped as Generation Y or Millennials.
 
The Banker's Direct Mail Bible
The Banker's Direct Mail Bible hot!
The Response Agency has released The Banker's Bible "What Works, What Doesn't, How to Get Started". Steve Cuno, Chairman of the Salt Lake City Direct Marketing Agency has created this guide to assist retail bankers in efficient use of Direct Mail. Regardless of your level of experience using Direct Mail, you'll find the Banker's Bible a valuable tool.
 

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