• Customer Strategy Development & Strategic Planning Services
• Campaign Execution
• Business Intelligence
• Technology Assessment & Decision Support

Customer Strategy Development & Strategic Planning Services

While not every business needs a loyalty or rewards program, every business needs a thoughtfully created Customer Strategy. A Customer Strategy is formed at the enterprise level and has its foundation in well understood customer behavioral data and attitudinal data.

The strategy deliverable is to create a value proposition delivered through the online & offline channels that are right for your business to enhance the attractiveness of your product or service to the market and influence customer behavior in your favor. The result is increased customer value, higher retention rates, and consolidated share of market, all while enabling a customer experience that your customers will wish to repeat and, even more important, recommend to their friends.

Well designed Customer Strategies are hard to decipher and replicate by the competition because they are customized based on your data, your culture, and the way you deliver product and service to customers.

Loyalty Marketing & Rewards Programs

Hanifin Loyalty employs its market-tested Customer Loyalty Mosaic™ planning methodology to develop the optimal strategy to meet your business objectives and a "blueprint" for market execution. This same methodology is applicable to both B2C and B2B situations.

The blueprint outlines the value proposition, communications plan, and a measurement plan to track program results and guide future program evolution. Included with all recommendations are projection of financial results, return on investment, and forecasted operating budget. These consulting assignments are highly flexible and are customized to meet your time frame and budget.

Social Loyalty & Social CRM
As we recognize the changing purchase behaviors of consumers in the market, we have incorporated social elements into our core planning methodology. More than communicating standard messages in digital channels, we can help your organization "get ahead of the transaction" by tracking brand mentions, consolidating conversations, and creating influence with sincerity and transparency.

Hanifin Loyalty can create data-driven strategies that complement existing loyalty models or stand alone in the digital world to drive value based on game theory, location, referral and recommendation, and influence. This is a rapidly evolving space and we are committed to build the bridges to lead the 30 year old loyalty marketing industry into a new digital age.

Social Media Marketing
We create strategy and provide support to create or enhance brand awareness in digital channels and leverage this awareness to convert inquiries into sales and profits. We understand how to blend social networks, game theory, location marketing, and content distribution to deliver a Social Media strategy that will build effective communications and drive desired results.

As with all of our services offered, these consulting assignments are highly flexible and will be customized to meet your time frame and budget. You will always benefit from working with highly experienced professionals to meet your needs.

Our "social staff" can create websites, blogs, and create relevant and compelling content that, when distributed across the right networks will improve search results and influence among your industry "fans". We also design and execute promotional plans in location based and social networking applications.

Payment Systems Consulting
Hanifin Loyalty has deep roots in the payment processing industry and knows that matching the right payment product to your customer base will impact the successful execution of your Customer Strategy. We understand payment card issuing and acquiring, private label credit cards, prepaid cards, and emerging payment platforms including contactless and NFC.

Our perspectives are global in nature as we have worked on payment schemes in North America, Latin America and Caribbean, EU, and Asia Pacific markets.Because payments are integrally incorporated in to most loyalty models, this is a critical area of practice strength that brings tremendous value beyond what typical marketing agencies can provide.Our expertise in payments will complement any marketing strategy execution and improve results for your organization. 

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Campaign Execution

The people who gave birth to the Loyalty Marketing industry touted the phrase “Technology Enables but Imagination Wins”. Hanifin Loyalty agrees, but is convinced that “It is artful execution that determines if you keep your job!”. We agree and for years have contended that “Loyalty programs are easy to launch, but much more difficult to nurture to success”.

Our clients have taught us that it is not enough to hand over a strategy document. We must be prepared to stand by our recommendations to help launch, measure, and evolve your Customer Strategy to success.

With that in mind, Hanifin Loyalty has creative directors with years of experience in traditional direct marketing as well as web marketing. We provide complete Campaign Production & Management services including the creative and production resources needed to build each component of the brand-building campaigns in order to realize their collective impact for your organization.

We also can do the heavy lifting of web site development and provide Search engine optimization for all sites created. Bridging the gap between direct and loyalty marketing and web development, we have good bench strength to develop copy and create high quality, relevant content to support your social media marketing plans.

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Business Intelligence

Data Analytics & Predictive Modeling
Through our partnership with Boire Filler Group, we provide Predictive Analytics, Data Management, Business Intelligence Reporting, and Customer Value Management. BFG has a fully complemented staff with advanced statistics and math skills as well as business professionals and marketers who have developed and utilized customized tools and solutions to improve marketing results.

We take a pragmatic approach to developing and implementing segmentation and targeting tools which will enable your organization to best leverage its current data and information environment. This range of services allows us to review your goals and challenges objectively through the insights obtained from data collected, identify areas of opportunity and risk, provide decisioning to guide the allocation of marketing budget, and deliver insights to support our strategy recommendation.

Marketing Measurement & Reporting
Having a Measurement Plan to track the performance of your Loyalty program is key to your future success. Our roots are in finance and banking and we have analyzed more financial statements, assessed project risk, and assembled budget forecasts enough to wear out the toughest of green eye-shades.

We specialize in crafting an effective plan based on a customized set of metrics delivered in an easy to understand format. Communication of the plan output is essential for decision making and our Measurement Plans will set your program on a course of continuous improvement.

Loyalty Program Accounting

Loyalty and customer strategies must be financially sustainable over time to be successful. We are specialists in delivering:

Technology Assessment & Decision Support

Technology Assessment & Decision Support

Loyalty Software Platform Evaluation & Benchmarking In collaboration with MJA Associates, a UK based consulting firm, Hanifin Loyalty has evaluated and benchmarked over 40 loyalty software processing platforms on a global basis. Using a proprietary evaluation questionnaire and scoring model, we can help brands make the best decisions about platform selection and guide suppliers in becoming more competitive in the market.

Procurement Management for marketing technology

Building on our knowledge of global loyalty processing platforms, we are well equipped to manage all aspects of supplier selection on your behalf and effectively stack the odds of success in your favor.

Loyalty Marketing Industry Research & Benchmarking Studies

Whether you wish to survey the array of competitive loyalty programs in your industry, take inventory of global best practices that will open new avenues of profitability in your organization, or evaluate the technology choices available in the market, we can help.

Benchmarking studies need to represent more than a compilation of facts and figures. It’s the interpretation of the data gathered that will lead to unlocking profits for your enterprise. That is our specialty. Our research products help to understand industry trends, legislation impacting data-driven marketing and payments markets, and the implication of competitive product launches to stay ahead of your competition.

As a Member of the Customer Strategy Network, our information comes first hand from in-market sources and provides your company significantly higher value than any competing desktop research.