Specialists In Loyalty Marketing Programs That Are
Custom • Measurable • Profitable

Strategic Marketing Plans / Loyalty Program Design

While not every business needs a loyalty or rewards program, every business needs a thoughtfully created Customer Strategy. A Customer Strategy is formed at the enterprise level and matches customer preference with the way you deliver your product or service. The result is a customer experience that your customers will wish to repeat and even more important, recommend to their friends.

Well designed Customer Strategies are hard to decipher and replicate by the competition because they are customized based on your data, your culture, and the way you deliver product and service to customers.

A competitor might copy a cash back offer with ease, but is left asking “how did they do that?” when they witness the impact of a well designed Customer Strategy.

Hanifin Loyalty employs its finely honed planning methodology, the Customer Loyalty Mosaic™,  to recommend the optimal strategy to meet your business objectives. These consulting assignments are highly flexible and are customized to meet your time frame and budget.

 

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Tactical marketing plans

The people who gave birth to the Loyalty Marketing industry touted the phrase “Technology Enables but Imagination Wins”. Hanifin Loyalty agrees, but is convinced that “It is artful execution that determines if you keep your job!”

Our clients have taught us that it is not enough to hand over a strategy document. We must be prepared to stand by our recommendations to help launch, measure, and evolve your Customer Strategy to success.

For that reason, Hanifin Loyalty offers the following spectrum of hands-on services to ensure that you meet your business goals and drive profitability in your business. We build and execute Tactical Marketing plans to solve sticky problems including:

  • Acquisition of new customers in highly competitive markets
  • Creating traction, sales, and profit for new product launch
  • Improving customer Retention across a specified business unit or product portfolio
  • Improved efficiency in marketing investment through data driven campaigns

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Project Implementation & Management

For years we have contended that “Loyalty programs are easy to launch, but much more difficult to nurture to success”.

Hanifin Loyalty will create a full implementation plan to launch your Customer Strategy in market and provide resources to complete essential tasks that your team may have neither time nor expertise to execute on its own including:

  • Independent guidance to select technology and operational solutions to meet your business objectives. We manage all aspects of the supplier selection process on your behalf to stack the odds of success in your favor
  • Oversight and management of technology implementation including hosted, licensed or web based SaaS models.
  • Guide creative and marketing processes
  • Training for customer service representatives and your front line associates

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Program Measurement

Having a Measurement Plan to track the performance of your Loyalty program is key to your future success. Our roots are in finance and banking and we have analyzed more financial statements, assessed project risk, and assembled budget forecasts enough to wear out the toughest of green eye-shades.

We specialize in crafting an effective plan based on a customized set of metrics delivered in an easy to understand format. Communication of the plan output is essential for decision making and our Measurement Plans will set your program on a course of continuous improvement.

Typical assignments in this area include:

  • Business case preparation to justify budget for Customer Strategies recommended
  • Financial Modeling & Budget Forecasting
  • Profitability assessments of existing programs
  • Analysis of Loyalty program financial liability with recommendations for management and reduction over time

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Customer Strategy design for Millennials and Web 2.0

The Millennial or Generation Y consumers represent approximately 80 Million persons in the United States or about 25% of the total population. Gen Y is the most ethnically and racially diverse in US history. Their perspective on technology and how they communicate will influence how they make purchase decisions.

In short, their outlook on life is fresh and constantly evolving. Consumer facing companies are desperately seeking to understand this group and create Customer Strategies to engage and maintain their interest.

Hanifin Loyalty recently completed a year long research project studying how marketers can gain and retain brand preference of this highly important group and has engaged academic research projects to deepen this knowledge. Through this work, we are quickly becoming recognized as thought leaders in Marketing to Millennials.

We leverage our Customer Loyalty Mosaic™ planning methodology to recommend the optimal strategy to meet your business objectives in a multichannel environment where the channels seem to be growing by the day! We know how to blend blogs, micro-blogging, communities, and social networks to deliver a Social Media strategy that will build effective communications.

As with all of our services offered, these consulting assignments are highly flexible and will be customized to meet your time frame and budget. You will always benefit from working with highly experienced professionals to meet your needs.

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Payment Products and Merchant Services
 

Hanifin Loyalty understands the range of payment technologies in the market today from contactless and RFID cards to prepaid debit cards. Matching the right payment product to your customer base will impact the successful execution of your Customer Strategy.

Ask us how we can help you to identify and procure the right solution for your business.

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Benchmarking Studies & Research

Benchmarking
Whether you wish to survey the array of competitive loyalty programs in your industry, take inventory of global best practices that will open new avenues of profitability in your organization, or evaluate the technology choices available in the market, we can help.

Benchmarking studies need to represent more than a compilation of facts and figures. It’s the interpretation of the data gathered that will lead to unlocking profits for your enterprise. That is our specialty.

Research
Understanding industry trends, the implication of competitive product launches, and customer preferences are important to stay ahead of your competition. Understanding these issues on a global basis is critical.

As your business decisions are increasingly influenced by cross-border activity, Customer Growth is uniquely positioned to provide a firsthand view into best practices, new technology, and groundbreaking marketing campaigns on a global basis.

As a Member of the Customer Strategy Network, our information comes first hand from in-market sources and provides your company significantly higher value than any competing desktop research.

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