Hanifin Loyalty LLC is proud to associate itself with key partners in complementary marketing disciplines that evidence experience and reliability while executing their area of specialization with high standards, quality and integrity. Please inquire to Hanifin Loyalty to learn more about how these affiliations can benefit your business

The WiseMarketer

http://www.thewisemarketer.com/

Bill Hanifin is North American Contributing Editor for the WiseMarketer, an online publication covering the Loyalty Marketing industry. Publishers of the Loyalty Guide , the WiseMarketer provides constantly updated news from the front lines of the data driven marketing world.

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MJA Associates

http://www.mjaassociates.com/

Mike Atkin leads this UK based loyalty marketing consulting firm and collaborates with Hanifin Loyalty in supporting multi-national clients. A well-known industry expert with a highly regarded understanding of the loyalty sector, Mike’s specialist knowledge within the Loyalty/Customer Management Solutions market covers Customer Management Strategy, operations best practices and coalition/multi-partner programmes.

Mike has worked with brands including Argos Premier Points, Amex Membership Rewards, Shell Smart, Boots Advantage and Marriott Rewards. He has also been privileged to work on specific initiatives with Tesco, Sainsburys, Chevron-Texaco, Somerfield, LloydsTSB, Asda, ExxonMobil, GE Capital, House of Fraser and Microsoft.

Mike Atkin and Bill Hanifin have collaborated to create an evaluation methodology to benchmark and score Loyalty Software Platforms. At this time, over 40 global Loyalty Software Platforms have been evaluation on behalf of programme operators in the USA, South America, Europe, South Africa and Russia. 

The Boire Filler Group

http://www.boirefillergroup.com/

Hanifin Loyalty and Boire Filler Group enjoy a strategic alliance to jointly develop data-driven marketing strategies. BFG was co-founded in 1999 and has offices in Toronto, Canada and Boca Raton, Florida. The firm was founded by Larry Filler and Richard Boire both well respected veterans of the direct marketing industry in North America.

Boire Filler focuses on Predictive Analytics, Data Management, Business Intelligence Reporting, and Customer Value Management. This analytical powerhouse is pragmatic and solutions oriented while boasting the experience of working with leading companies across Canada and North America in diverse marketing models. 

Hanifin Loyalty can deliver any level of data analytics and modeling with the sophistication and insight you need to support strategy, target resources, and measure success.

SNAP (Social Network Appreciation Platform)

http://snapforbusiness.com/index.php/home

The launch of SNAP (Social Network Appreciation Platform) was covered by Mashable and is a ground breaking tool to make any loyalty program “social”. Hanifin Loyalty has been named an agency partner of SNAP and is a SNAP product specialist .

The application can connect any existing loyalty program membership base to local merchants to enable “passive check-in” using Foursquare, Facebook Places, and Twitter. Leaderboards and Badges are supported as are more sophisticated bonusing elements.The positioning and capabilities of SNAP are well explained in this press release .

“Social Loyalty” using passive social network check-in was pioneered by Tasti D-Lite, a growing frozen desert chain in North America. The work done between Tasti D-Lite and PC America has evolved to become SNAP. 

Loyalty Leaders

http://www.rewardstream.com/index.php/company/partners/loyalty-leaders

RewardStream Loyalty Leaders™ include thought leaders and doers who push our industry to think differently and with more imagination about customer loyalty. Loyalty Leaders who specialize in a particular industry or program type may have the opportunity to provide value-added services to RewardStream. 

Some RewardStream clients need help beyond technology and its implementation, and Loyalty Leaders™ may be called upon to provide value-added services in loyalty program design, communication strategy, business intelligence, data mining, and ROI modelling.

Retail Wire

http://www.retailwire.com/

RetailWire is the retailing industry's premier online discussion forum, which launched in February 2002. The site sponsors virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry.

Bill Hanifin is a member of the Retail Wire Brain Trust and comments regularly on topics of interest to the retail industry. His consolidated comments are included on his Brain Trust Blog which can be reached here .

Response Agency

http://www.responseagency.com/

As Chairman Steve Cuno likes to say, “Every principal at RESPONSE made a living in sales before even thinking about getting into advertising.” This practical perspective has resulted in a highly successful direct marketing agency that knows loyalty marketing and delivers quality creative work.