Specialists In Loyalty Marketing Programs That Are
Custom • Measurable • Profitable


Latest News
Customer Experience Summit
Join Bill Hanifin at the Customer Experience Summit in Miami March 22-24. As a Media Partner with this conference, Hanifin Loyalty is pleased to offer a 20% discount on registrationn for those using the code below.
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CMO Council Report

As an official partner of the CMO Council’s “Getting a Business Lift From Loyalty” program, Hanifin Loyalty is able to make available the final report.

The report has received significant media attention and we’re proud to be able to share its insights and valuable discoveries with you.

You may take advantage of this powerful report by clicking here for immediate downloading 

 
Cards Latin America

Bill Hanifin will be attending Cards Latin America 2009  October 5 - 7, 2009 at the Westin Colonnade, Coral Gable Florida.

The conference will showcase the latest intelligence on Latin American consumer trends and preferences in the region as well as new product ideas for issuers of all forms of payment products. Bill will file his conference summary in the WiseMarketer  following the completion of the conference.

 
Ai Networking Cocktail

Join Bill Hanifin at the Airline Information Networking event in Miami Florida on Thursday, September 10, 2009

Airline Information brings together leaders in the airline and travel industry in locales around the world. The Miami event is sure to be well attended by executives from key airlines in the Latin American region.

Bill will be hosting an interview with Evan Liu, Spirit Airlines. Evan will be speaking on the topic of Free Spirit, the airline's frequent flyer program and will address the topic "The New Loyalty Paradigm: Achieving Profitability by selling your inventory one point at a time".

 
Zions Cash Rewards

Merchant Funded Rewards models represent the innovation of choice among today's card rewards programs in North America. It's not a big surprise as "Pay for Performance" affords benefits to participating merchants, card issuers, and cardholders alike. Download this detailed Case Study

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Hanifin Loyalty partners with CMO Council

Hanifin Loyalty LLC is proud to become a Partner in Getting a Business Lift From Loyalty, a new CMO Council initiaitve. In addition, Bill Hanifin has been named a member of the Advisory Board of Loyalty Leaders , a new authority leadership program from the Chief Marketing Officer (CMO) Council.

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New Article in COLLOQUY
Bill Hanifin has recently co-authored an article with Rick Ferguson, Editorial Director COLLOQUY titled "Is the Golden Age over, or will a new day dawn for payment card rewards?". The article was published in COLLOQUY Volume 17, Issue 2 in April 2009.

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Engaging Millennials Panel at Loyalty Expo

Bill Hanifin will be presenting as part of a panel titled "Building Engagement with Millennials" at The Loyalty, Incentive and Reward Expo 2009 .

 

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Hanifin Loyalty attending WOMM-U '09 May 13-14
Bill Hanifin will be attending WOMM-U '09 in South Beach, FL May 13-14. WOMM-U is a two day comprehensive and interactive educational experience from WOMMA, built around providing the real-world knowledge needed to execute exceptional word of mouth marketing programs that are most effective in today’s recession economy.

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Banker's Direct Mail Bible now available
The Response Agency has released the Banker's Bible "What Works, What Doesn't, How to Get Started".
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