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Loyalty Truth Blog
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Straight talk and opinion about Customer Strategy, Loyalty Marketing, and Measurable Marketing
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Hotels.com & WelcomeRewards Drops In My Lap
Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type.
Yesterday, as I picked up the USA Today slipped under the door in my NY hotel room, a glossy 8 1/2 x 11 flyer fell in my lap and changed my blogging [...]
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Progressive Insurance Uses The Little L for Loyalty
Auto insurance is not the most sexy purchase you can make as a consumer. It’s one of those “must have’s” and often its hard to differentiate the pros and cons between major insurers to make a decision.
I’ve admired the advertising creativity from Allstate and Progressive over the past year or so. Dennis Haysbert has put [...]
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Dick?s No Sweat Protection Plan ? A Classic Loyalty Asterisk
These days, it seems that consumers can’t buy a major appliance, personal computer, or big screen television without being offered an extended warranty.
The irony in the sales pitch is that talking points from store personnel leading up to the purchase decision are centered on the high quality of the item being considered for purchase. Once [...]
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Defusing Airline Frustration In A Word: Communication
Steven Slater is a blogger’s dream. For anyone looking for that quirky story to opine about, Mr. Slater provided a remarkable set of actions that will earn him a bit more than 15 minutes of fame. In fact, I’ll bet the incident that took place this week on Jet Blue flight 1052 from Pittsburgh to [...]
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Hotel Loyalty Programs ?Check-In? to Kids and Pets
Is that a juice box in the mini bar?
The next frontier in hotel loyalty marketing may reside in a guest who can barely reach the hair dryer and prefers maraschino cherries to Manhattans.
Turns out an increasing number of business travelers are bringing their spouses and kids along, and tacking on a few additional days for [...]
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