Specialists In Loyalty Marketing Programs That Are
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Loyalty Truth Blog
Straight talk and opinion about Customer Strategy, Loyalty Marketing, and Measurable Marketing

  • Join The Conversation at Retail Wire
    Chris Brogan is going to jump all over me. In a keynote presentation he made recently at Like Minds 2010, he rightfully commented that the chatter about social media in US conferences had become “boring” and, with tongue in cheek, suggested  “I think it should be legal that if someone says “Just join the conversation” that [...]

  • Hammer Nutrition ? Online Retail Success Story
    Online retailers have a uniquely difficult challenge in building relationships and creating customer loyalty. Without a store-front to rely upon, most online retailers lead with product selection and price to attract first time buyers. This leaves many to rely on ad words and keyword search as their only acquisition funnel. Generating repeat business, building trusted relationships, [...]

  • U-S-A! U-S-A! My Fan Rewards Goes for the Gold
    Will MyTeamUSA  (U-S-A! U-S-A!) attract loyal Olympics fans? Does anyone remember the launch of the Discover Card? When introduced in 1985 as ?the card that pays you back?, it really felt different from Visa and MasterCard. Forget the card?s super high interest rate?I was getting cash back on every purchase! Times change and now the cash back [...]

  • It?s Reward Time at Costco ? Are You Motivated?
    My Dad taught me the value of money. Cash is King and all that. A dollar is a dollar, that can’t be denied. And, those dollars are increasingly hard to come by with the demands of business pressing harder on most over the past two years. With my mind on cash and flipping through the latest issue [...]

  • Duane Reade FlexRewards? Off to a Rocky Start
    A small firestorm over the efficacy of Loyalty Marketing programs broke out over this past weekend thanks in large part to an article written by Joanne Kaufman for the Wall Street Journal. Ms. Kaufman recounts a telling tale of how her own household purchase behavior adapted to take advantage of rewards programs from Duane Reade to [...]