Specialists In Loyalty Marketing Programs That Are
Custom • Measurable • Profitable

Loyalty Truth Blog
Straight talk and opinion about Customer Strategy, Loyalty Marketing, and Measurable Marketing

  • Foursquare & Location Based Marketing
    In the past week, business has taken me to Vancouver, BC and San Jose, Costa Rica with a pit stop in South Florida for a day or so at home. None of that was a big deal until my colleague Mike Atkin noted at dinner that we’ve been hitting these spots in conjunction with some [...]

  • Frenetic Humans & Customer Engagement
    After spending the last few weeks thinking through reasonable responses to my new favorite question for 2010 “Do you think Social Media is here to stay?“, I’ve recently been re-directed to my “old” favorite question that I have been answering for 12 years “Do loyalty programs work?“ Without disappearing completely down that gopher-hole, I’ll just say [...]

  • DIRECTV Becomes a Cable Company
    Editors Note: Jim Kuschill is a patient man. Patient enough to have architected one of the world’s leading loyalty marketing software platforms while Chief Technology Officer of Frequency Marketing. DIRECTV got his goat and the following is worth a read, especially if you’re the person responsible for customer experience or customer service at your company. I [...]

  • Loyalty to Die For
    I need to do some consumer research. Do minor consumer revolts against good sense constitute a leading indicator of good times returning, or confirm that the economy is still struggling with frustration leading people to make irrational choices? Whatever the answer, it seems a minor groundswell is taking place in the restaurant business with new chains [...]

  • Tim McGraw Strums Loyalty for My Outback Rewards
    A celebrity endorsement?for a loyalty program? The pros and cons of using a celebrity spokesperson in advertising have been long established. The pros? A celebrity draws attention The cons? A celebrity draws attention?away from your product or service What?s more, as we recently saw with golfing legend you-know-who, there’s the potential downside of aligning your company with a celebrity [...]