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Loyalty Truth Blog
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Unbiased insights on Customer Strategy & Loyalty Marketing
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Why Millennials Like Pinterest
With all the excitement over the Facebook IPO, there has been talk about where the next social network of importance will come from. Chris Brogan made a point in this post that not everyone wants to be part of a social number numbering over 500Million people.
Just like simplifying might be a good keyword for 2012, [...]
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As Facebook IPO Emphasizes Relationships, It also Redefines the Word
Yesterday, we wrote about the Facebook IPO and how the offering was putting relationships at the center of the business world. The implications for marketers and how social loyalty evolves are significant.
The ?Like? has become the ?identifying word of an entire generation? and big brands are shifting their attitudes and budgets from traditional media to [...]
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Facebook IPO Puts Relationships at the Center of Business
Facebook has filed for an initial public offering hoping to raise in the neighborhood of $10 Billion. The IPO would value the social network between $75 ? 100 Billion. In US stock market history, this puts the launch ahead of Google in size, with only Visa, General Motors, and ATT Wireless coming out with larger [...]
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How The Zappos Culture Drives Loyalty
When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currency based because that’s what they are selling.
I can hear the groans now, but don’t worry. I’m an advocate of data-driven marketing strategies that are [...]
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Banks Use Digital Strategy to Develop Relationship Primacy
PricewaterhouseCoopers LLP published a paper “The New Digital Tipping Point” in late 2011. The report can be found here, and a blog post written by Chris Skinner providing insight to the post is worth a read. Many thanks to trusted colleague Richard Sanders to alerting me to this study.
PwC based the research on interviews with [...]
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