The most profitable marketing solutions find traction at the intersection of Loyalty Marketing, Payment technology and marketing technology. Our expertise in the payments industry will complement any marketing strategy execution and improve results for your organization.

Our clients are not only intensely interested in understanding “why” customers buy, but also realize that “how” customers choose to complete purchases is an important element of any customer loyalty strategy. Hanifin Loyalty has deep roots in the payment processing industry and knows that matching the right payment product to your customer base will impact the successful execution of your Customer Loyalty Strategy.  This practice strength offers you tremendous value beyond what competitive offers.

We understand the economics of the payment card business and have specific experience working with both the issuing and acquiring functions of commercial banks. Our perspectives are global in nature as we have worked on payment schemes in North America, Latin America and Caribbean, EU, and Asia Pacific markets. We have developed strategy to achieve acquisition, usage, and retention goals for brands issuing debit and credit cards, private label credit cards, and prepaid cards.

We also are deeply experienced in understanding emerging payment standards and platforms including EMV, Contactless and NFC as well as new payment schemes including PayPal, Dwolla and others.