Hanifin Loyalty lives at the intersection of data-driven marketing, payment products, and marketing technology, Hanifin Loyalty transforms thought leadership into practical marketing plans which can be successfully executed in market. Bill has developed significant perspective on Social Loyalty, the next generation of customer marketing that embraces Consumer 2.0, now representing over 150 Million people in the US.

Methodology

Hanifin Loyalty LLC uses a strategic planning methodology which is market tested and reliable.  Our proven Customer Loyalty Mosaic™ methodology covers every step in the Customer Loyalty Strategy value chain from value proposition to enrolment, communications, rewards, measurement plans, and test protocols to ensure that recommended strategy translates into practical and effective execution.

The work plan will include a blend of executive interviews, workshops, and offsite work to arrive at a short list of strategic path options which will be presented together with the high level financial forecast and implications of each option.