Here is what we know:

• Data is at the heart of customer insights and the foundation of successful Customer Strategies
• Customers are the source of all revenue and it must be profitable to manage customers
• Effective customer segmentation drives program planning, execution of communications, and program measurement
• Once you understand the value of your customers, you can efficiently allocate your scarce marketing resources to achieve optimal results
• The customer will never stop changing and we must innovate until client objectives are achieved.

Hanifin Loyalty from filmandpaint on Vimeo.

To make these beliefs a reality in our strategy recommendations, we have formed an alliance with the Boire Filler Group (BFG), a leading North American firm specializing inPredictive Analytics and Customer Value Management

We bring diverse industry experience to benefit your project needs and have worked across: Automotive, Financial Services, Healthcare, Insurance, Not-for-Profit, Pharmaceuticals, Publishing, Retail, Technology, and Telecommunications business

BFG’s products and services are designed to enhance your business strategies and optimize your organization’s profits.

         Predictive Analytics
Predictive Modeling & Statistical Analysis
Customer Segmentation & Profiling
Affinity & Basket Analysis
Web Mining

        Customer Value Management
ROI Modeling
Profitability Analysis
Database Marketing Consulting Services
Communication Planning

        Data Management
Campaign Management
Scoring, list selection and creation
Campaign / Contact Management Databases
Custom Database Design & Development

        Business Intelligence Reporting
KBM Reports
MarCom Effectiveness
Post Campaign Analysis

 

To learn more about the power of data-backed Loyalty strategy,
call Bill Hanifin at (954) 531-9277 or email:  bill@hanifinloyalty.com