Specialists In Loyalty Marketing Programs That Are
Custom • Measurable • Profitable
| New Article in COLLOQUY |
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Bill Hanifin has recently co-authored an article with Rick Ferguson, Editorial Director COLLOQUY titled "Is the Golden Age over, or will a new day dawn for payment card rewards?". The article was published in COLLOQUY Volume 17, Issue 2 in April 2009. The authors examine the current state of the payment card industry in North America and consumer attitudes towards card based rewards programs. Executives from Citi, First Tennessee Bank, Scotiabank, and U.S. Bank were interviewed for the article. Please download a digital copy of the article from our Resources Section or from the COLLOQUY web site . |
