Merchant Funded Rewards models represent the innovation of choice among today's card rewards programs in North America. It's not a big surprise as "Pay for Performance" affords benefits to participating merchants, card issuers, and cardholders alike.

At the same time, merchant funded programs have proliferated so quickly, almost exclusively centering on online shopping, that banks are challenged to differentiate their offers.

Zions Cash Rewards is unique in that it centers its value proposition on an extensive brick and mortar network of everyday spend merchants which brings high relevancy and interest to the bank’s cardholders.

Enjoy this detailed Case Study which shares results of the collaboration between Zions Bank and Access Development to achieve success.

This Case Study examines a competitive scenario between two leading retailers of cycling gear and supplies - Bike Nashbar and Performance Bike.

There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back. The conclusion offers answers while posing additional questions.

The ultimate question to be addressed?  What would you do if wearing the moccasins of the  Chief Marketing Officer for either retailer?

Case Study: Published by Hanifin Loyalty LLC May 4, 2009

This Case Study provides one angle of insight into just how “top of mind” the Customer is for leading U.S. fashion retailers as well as their emphasis on Customer Loyalty in today’s market.

By correlating these findings with stock price performance over the past year, there may even be a link between a retailer's view of the customer and its future financial performance.

Case Study: Published by Hanifin Loyalty LLC April 20, 2009.

Discover Card has invested many years building a brand around Cash Back rewards on its credit card products.

There is a lot to be said for owning a category. When you think of everyday low prices, you think Walmart. When you think of one-of-a-kind reward events, you think American Express. When you think of cash-back for using your credit card, you think Discover Card.

The company has carved out its niche and stuck to its knitting.The question that begs an answer today is: how long can Discover remain one of the leading US card issuers with this one-trick-pony approach?