What we do
Our highest purpose is developing strategic marketing plans to engage
your most valuable customers, promote profitable behavior change, and
meet your objectives. We believe a well conceived and executed "Customer Strategy" is
essential to meet acquisition goals, improve customer retention, and
increase customer lifetime value.
Hanifin Loyalty understands the importance of strategy execution. We deliver top notch
strategic marketing plans using our proven Customer Loyalty Mosaic™ methodology and back up our
recommendations by standing with your company to launch, measure, and
manage your marketing campaigns.
Hanifin Loyalty is more than a consulting firm. We have gathered a select group of Preferred Partners to support the implementation and operation of its strategic recommendations. This tightly knit network brings together data analytics, rewards processing technology, rewards procurement and fulfillment, creative services, and direct marketing for the benefit of our clients.
We deliver thought leadership that translates into practical and
profitable solutions. If you're trying to do more with limited marketing budgets and want
the highest level of expertise at a price point you can afford, Hanifin
Loyalty is your partner of choice.
Call us at 954-531-9277 for a free consultation
to talk over your most pressing business needs or click here to learn more.
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Who we are
The company is led by Bill Hanifin, a recognized leader in the areas of loyalty marketing, payment systems, and technology with an impressive history of developing and implementing loyalty and customer strategies for leading organizations around the world. Bill is a Founding Member of the Customer Strategy Network and publishes his observations on customer centric marketing on his blog Loyalty Truth.
The Millennial or Generation Y consumers represent approximately 80 Million persons in the United States and Bill recently completed a one year research project studying how marketers can gain and retain brand preference of this highly important group. His research is ongoing and he is quickly becoming recognized as a thought leader in Marketing to Millennials.
With over 20 years experience across the marketing and financial service industries, Bill has created a suite of innovative and measurable marketing strategies used to assist clients achieve their business objectives, increase profitability and create a sustainable competitive market advantage.
Throughout his professional career, Bill has worked with multiple financial institutions, retailers, payment networks and loyalty operators to apply new approaches to meet varying objectives. Some highlights include:
- Working with Banco Popular, a 100 year old banking organization and the largest in Puerto Rico, to develop the firstrelationship banking marketing program in North America. The “Premia” program was launched in 2002 and offers customers incentive for acquisition and use of credit and debit cards, deposit accounts, mortgages, online banking and other bank products.
- Supporting Visa International as it introduced EMV (chip) cards across its global footprint. Bill led a series of training sessions to guide Visa account member teams in successful incorporation of loyalty and rewards programs in these new card productsin all five global Visa regions including Singapore, London, Toronto, San Francisco, and Miami.
- In a move to secure leadership in the US card market, JP Morgan Chase launched the first widespread application of contactless cards in 2005. Prior the product launch, Bill and his team worked with the bank to develop a loyalty strategy to encourage acceptance of these new cards by merchants and activation and usage of the cards by consumers.
- Bill contributed to the development of Cobrasys, a transactional processing platform used by multiple Visa Member card issuers in the Latin American and Caribbean region. The software was licensed by Bonus Peru and Bill became part of the launch team for this coalition loyalty program launched in 1998.
Bill is an accomplished speaker and trainer and has shared presentations in multiple international venues covering loyalty marketing, relationship banking, card marketing, payment technology, and cross-border business development. A prolific writer on relationship marketing and customer strategies for acquisition, growth and retention, his articles and quotes have been published in American Banker, Colloquy®, Cards & Payments, Card Technology, Bankstocks.com, DM News, Fox News.net, Smart Money, MSNBC.com, and The Wise Marketer. Bill is proud to serve as the US Contributing Editor for TheWiseMarketer.
While he has often been told that playing golf leads to more sales, Bill has found that a good long run is the best medicine to stimulate creative thinking. In addition to his family, Bill’s outside interests include competing in marathons, open water swims, and triathlons including Ironman distance events.
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What is a Customer Strategy?
Over its short history, the loyalty marketing business has raced from “innovative concept” to “price of entry” for many companies. The pace of change is accelerating and our vision for Loyalty marketing is steadily evolving each day to stay one step ahead of the market.
Like Will Rogers said:
“Even if you are on the right track, you'll get run over if you just sit there”
Airlines, Banks, and Hospitality companies, those with the most experience in connecting data and consumer preference to drive profitability, are facing key challenges to continue to engage their best customers at a lower cost and with less liability.
In the US, population shift is underway and there are over 120 Million persons in Generations X and Y for whom most of the reward and recognition programs in market today hold questionable interest.
Nearly every business has an increasingly global footprint or is facing new competitors from outside their home territory. Many are demanding that their marketing strategies stand the test across borders and culture to carve out true competitive advantage.
The sum of these challenges has led to our belief that while not every business needs a loyalty or rewards program, every business does need a thoughtfully created and well executed Customer Strategy.
Serving this broad array of needs in the US and beyond is the passion and focus Hanifin Loyalty. Experience, confidence, integrity, clear and independent thought – these are ingredients fundamental to advancing our innovative view of the business we have referred to as Loyalty Marketing for the past 25 years.
Hanifin Loyalty will help you meet the business challenges facing your enterprise. Our Services will guide you in building a sensible Customer Strategy and stand with you to manage tactical elements of the program to achieve your objectives.
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Clients
Through current and past affiliations, Bill Hanifin has been privileged to work with leading companies representing a diversity of industry and territory. A partial list includes:
- Ace Cash Express
- Airmiles Canada (Coalition)
- American Express
- Avantel (Telco - Mexico)
- Bank of America
- Banco Popular de Puerto Rico
- Banco BHD (Caribbean)
- BBVA Bancomer (Mexico)
- Best Buy
- Cable & Wireless (Jamaica)
- Citizens Bank
- Comp USA
- DHL
- Dotz Brasil (Coalition)
- Dress Barn
- Eddie Bauer
- Elektra (Retail - Mexico)
- Fidelity Bank (Cayman)
- FirstCaribbean Int’l Bank (Caribbean)
- First Data International
- Grupo Posadas (Hotel - Mexico)
- JM Associates Federal Credit Union
- JP Morgan Chase
- LaQuinta
- Lealtad Perú (Bonus Coalition)
- Liverpool (Retail - Mexico)
- Loyalty One
- Nextel
- Office Depot
- Red Roof Inn
- Scotiabank
- Soriana (Grocery)
- Stage Stores
- Verizon
- Visa International
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