What We Do - Customer Strategy & Business Intelligence

Hanifin Loyalty is a full service agency specializing in Customer Strategy, Social CRM & Loyalty, and Lifecycle Marketing. We translate thought leadership into practical ROI-driven solutions and back up our recommendations with hands-on support and comprehensive tactical plans to enable Clients to successfully execute in market.

Our services include creation of strategic marketing plans, social media marketing plans, campaign execution & management, creative services, data analytics, web design and optimization - each designed to positively influence customer behavior and increase profits for your business.

Our international loyalty and coalition marketing experience spans Brazil, Canada, Caribbean, European Union, Mexico, and United Kingdom. As a founding Member of the Customer Strategy Network, we have colleagues working in every developed market in the world and many that are emerging.

Hanifin Loyalty is a valued advisor to the loyalty supplier community and to financial interests seeking decision support relating to investments and acquisitions in the marketing services sector. If you demand the highest quality strategic guidance delivered by a flexible and responsive team, Hanifin Loyalty is your partner of choice. 

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Customer Strategy - Getting you "Ahead of the Transaction"

Over its short history, the loyalty marketing business has raced from “innovative concept” to “price of entry” for most companies. The pace of change is accelerating, and innovation is in high demand. 

It's time for marketers to develop strategy that builds brand preference "ahead of the transaction" and our approach to strategy development and market execution is unique in the market.

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Engaging & Building Loyalty with Consumer 2.0

Building on our work to understand Generation Y (the Millennials), we now recognize Millennials to be part of a larger population group, referred to as Consumer 2.0. The "always on", "always connected" Millennials have exerted their influence and we estimate Consumer 2.0 to be over 50% of the U.S. population at this time.

Consumer 2.0 represents the most attractive demographic for retailers, banks, hotels, and every other consumer facing business. Hanifin Loyalty is leading the way helping clients engage and build loyalty with this highly valuable population group.

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The Customer Strategy Network

As the brands, suppliers and investors we serve expand their interests to the global market, their business strategy requirements are growing as well. As a co-founder of the Customer Strategy Network (CSN), we are part of a global professional organization comprised of recognized leaders in the marketing services industry.

Anyone can do desktop research, but few have the ability to collaborate directly with people living and breathing data-driven marketing in diverse markets. This consortium of independent marketing experts shares experience, local market knowledge, and best practices to bring an unprecedented level of strategic guidance and operating support to customer facing organizations around the world.

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Loyalty Truth Blog: Unbiased Insights for Marketing Innovators

With Loyalty programs everywhere today, there are many examples of success as well as those missing the mark. If you believe that loyalty marketing is only about points and rewards, you are mistaken. Our intention is to serve three groups of regular readers with unbiased & valuable insight:

- Brands interested in customer loyalty and lifecycle marketing

- The marketing services supplier community which serves these brands

- Financial interests seeking to decipher the entire landscape in support of investment decisions

Join the conversations that are re-shaping the loyalty marketing business as Bill Hanifin and select Contributing Authors bring thought leadership to your desktop.

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